Brieuc "LEC Wooloo" Seeger

In 2019, I first appeared on Twitter as LEC Wooloo, sharing random roster rumors. Over time, I learned to become reliable, building many connections within esports to verify my information. Two years later, I was breaking the biggest LEC and LCS scoops, which led to my first job in esports as an investigative reporter at Upcomer in 2021. It was there that I revealed my identity and learned everything about esports journalism.

Known for mixing my content with memes and riddles, I’ve always valued the community aspect of my work. As other esports outlets struggled, I wanted to create a media platform that would succeed where others had not—one with a strong brand that truly engages fans. That's how I founded Sheep Esports, with the help of an incredible team, in 2023.